Fraser has been in the music industry for…..well, let’s just say he’s very experienced..cutting his baby teeth by running two successful club promotion companies helping to turn dance hits into commercial sale successes for the likes of Depeche Mode, Erasure, Neneh Cherry, Pet Shop Boys, Bomb The Bass, The Beloved, S*Express, The KLF and 808State (to name but a very few).
He joined Trevor Horns’ iconic ZTT Record label in 1991 to run their in-house club promo department as well as working on the SEAL album campaigns. There he had the opportunity to remix and re-promote the Frankie Goes To Hollywood catalogue and released the Bang and Reload albums. When ZTT became a fully fledged independent label, Fraser was appointed as their head of international, ensuring the companies releases received attention globally.
In 2002 he joined Gut Records and worked as both domestic and international marketing Director (acts included Fightstar / Polyphonic Spree / Chungking / David Guetta / Sikth / Tears For Fears…..) while also dabbling in A&R, signing several dance hits on to their Gusto Recordings imprint.
In 2012 Fraser joined the 365 team as General Manager – and with him comes the wealth of experience from the label, marketing and A&R perspective.