Born in  Liverpool, Bobby grew up in Camden armed with a copy of Smash Hits, a packet of quavers and Betty Boo on his walkman. With law as his background, Bobby first started writing about pop music leading to managing Scandinavian pop acts.

After a foray into theatre as creative director working alongside 365’s very own Steve Anderson. Bobby instantly fell in love with pitching demos and the entire A&R process concerning song-writers and producers. This led to securing album & single cuts in Sweden, Spain, France, South Africa and Latin America. He also absolutely loves Swedish music and a bombastic middle eight.

Favourite album of 2015? E.Mo.Tion (#JusticeForCarly).